4 Ways Shared Workspace Can Help Grow Your Business
Every business owner knows that the costs of office space can drain a company’s revenue—but shared workspace might be the perfect solution.
Many small business owners are reluctant to shell out money on office space. Sinking revenue into a traditional office space isn’t the right investment for every business.
If you need more flexibility, shared office space provides all the benefits of a dedicated office, without the drawbacks. Here are just a few of the ways that the right solution can be an asset for business growth:
1. Shared Workspace Improves Your Reputation
No matter what stage of your business you’re in, there’s a good chance that you’re going to need to meet with clients at some point. The right office space will do more for a business’s reputation than almost any review, or marketing material ever could.
A clean, professional, elegant space should be the first thing that potential clients encounter when meeting you at your office.
Shared workspace can provide small business owners with benefits that will impress clients and professional contacts—including a full-time receptionist to greet guests, state-of-the-art conference rooms, fully-stocked break rooms, and much more.
Many small business owners can’t justify investing in those elements along with a dedicated office space. But with a shared office environment, small businesses can secure those amenities at a much lower rate than a traditional office space.
2. Shared Workspace Helps You Maintain Connections With Clients
Even in the new, virtual-focused world, face-to-face meetings are a great way to maintain client relationships. The right space should not just be well-maintained and aesthetically pleasing—it should also be easy for clients to access.
That’s why it’s important to choose a shared workspace in the heart of your city. Make sure that your shared office space is easily accessed by public transit as well as major roads. A prime location in your city can do a lot to boost your company’s status and facilitate growth.
3. Shared Office Space Facilitates Networking
Is your office space putting you in contact with people who can help you to grow your business? Networking is essential for many small business owners and entrepreneurs. The relationships you build with other professionals will impact the trajectory of your business for many years to come.
A shared office space allows you to be surrounded by like-minded professionals and forge valuable relationships with business contacts from a variety of industries.
4. Shared Workspace Allows Seamless Growth
One of the biggest hurdles when choosing a traditional office space is deciding what size to commit to. Do you start small to suit your current needs and run the risk of running out of space as you scale? Or do you lease a bigger space than you need in order to accommodate potential growth?
The first option might leave you in a bind if your business needs change, while the second is an expensive approach that may take up too much revenue.
But with a shared office space, you can enjoy the flexibility to add space and employees to your team as needed, so you’re always prepared and ready to grow.
The Bottom Line
Shared office space is perfect for small business owners and entrepreneurs who are just starting out or have plans to grow soon.
You don’t have to sink capital you don’t have into a long-term investment. Office space can give you the opportunity to grow and meet your needs at the right budget for your business. Consider space in the heart of New York City’s iconic Rockefeller Center. Workspace by Rockefeller Group provides office space when you need it, where you want it.
