Small Business Marketing Insight: When to Outsource Your Marketing

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Knowing when to keep your marketing in-house or whether to outsource it to an outside company is a tricky decision. Unfortunately, there isn’t a straight answer. It all depends on the situation and your company. If you’re struggling with deciding which route to take, here are some things to consider:

The Cost and Your Budget

Keep in mind that hiring, training, and maintaining an in-house marketing team will be just as costly as hiring any other in-house team. You have to spend time and money to hire and train each new person. You need to evaluate whether or not your business can afford to make a whole new team within the company. For cost-effective marketing insight, outsourcing your marketing can be a better alternative, as you don’t have to spend as much to train an outside team.

How Much Control You Want

With an in-house team, you can stay constantly updated on their progress. You can also have more of a say on the decisions and final product. With outsourced marketing, while you will have the final say, you won’t have very much control of what happens as your marketing develops. Keep in mind that an in-house team will be available to you every day of the workweek. An outside agency has several clients in addition to you. They may not be able to talk with you every day, and it can sometimes be difficult to schedule time to meet with them.

The Amount of Time You Have

Can you devote a portion of your time to your company’s marketing strategy? Businesses are hectic and busy. You may not have the time to come up with a whole new marketing plan. Other projects you have may require more time to complete, and you may not be able to devote the right amount of time to your marketing. If you turn your marketing over to an outsourced agency, you may have more time to devote to other projects.

What Expertise You Have

Take a look at your current team. Do you have people who are qualified to manage your marketing? If you do, then you may want to look into building an in-house team. However, if you don’t have any marketing experts, it may be best to outsource. An outside agency also has access to software and other tools that you or may not have at your company. These experts can also look at your company and marketing strategy with fresh, unbiased eyes and bring a marketing insight that may not have been possible with an in-house team.